As we looked at the project we had a lot of questions...
How are we going to build the funnel, and what type of funnel are we going to build?
I am not going to bore you with the details but we ended up building a Challenge Funnel for her soon to be movement.
If you are wondering what a challenge funnel is, it is a combination of a landing page and a long form sales page, and they are an excellent way to grow a movement or tribe.
On the first page of the funnel the reader has an opportunity to opt into the challenge, get on the email list, and then go to the next offer, often a VIP Event Ticket, which was the case in Krista's funnel.
The Girls With Guitars Funnel Challenge was a paid challenge where the girls had to pay to play.